My Business School will be developing an Advertising Minor in the future. Until then, here’s something marketing majors ought to have: A certification in Integrated Marketing Communication (IMC).
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| The program is located in the Department of Communications– not the Business School. |
According to Kenneth Clow and Donald Baack (Integrated Advertising, Promotion, and Marketing Communications 3rd ed.), IMC refers to “the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.“
Modeled after the IMC Master’s program at Northwestern, this program was by far one of the most enjoyable experiences I went through at the U and every marketing major needs it to become even more dependable and successful members of their organizations.