For over three months, my group from my Advertising Management class had been working on developing a (hypothetical though it felt more like real-life) marketing campaign for the Kroger private label.
Three months of excruciatingly hard work yielded this ad:
In addition to that ad, we developed full-on sales promo, media, web media, and PR strategies with research that can’t be beat.
Yesterday, we were one of six teams that presented their ideas to McCann Erickson execs. In the end, this is what happened: